Conversion + Analytics · fictional concept
Ecommerce KPI Decision Model
Organize metrics around decisions, baselines, segments, and evidence quality instead of dashboard volume.
Traffic by intent and source.
Movement into product evaluation.
Cart and checkout behavior.
Return behavior and support load.
KPI hierarchy follows the decision hierarchy.
| Decision | Primary measure | Context |
|---|---|---|
| Improve discovery | Relevant product reach | Segment by intent |
| Reduce product friction | Configured-to-cart rate | Inventory + variant state |
| Prioritize content | Assisted evaluation paths | Do not infer causation |