Conversion + Analytics · fictional concept
Product-to-Cart Journey
Inspect product selection, variant state, trust, cart transitions, and failure points before changing the interface.
Product and variant state.
Price, delivery, policy, proof.
Cart action and response.
Cart clarity and checkout path.
Instrument the state change, not just the button click.
Variant selected, stock state, cart response, error conditions, and cart contents help distinguish interface friction from product or operational issues.