Digital product economics
Find a sustainable price floor before you set the price.
Price from economics first, positioning second. This calculator estimates the per-customer price required to recover build cost across an expected customer count while accounting for platform fees and a target contribution margin.
Estimate a sustainable price floor.
Estimated price floor—
Enter your assumptions and calculate.
This is a unit-economics planning tool. It does not determine willingness to pay, competitive positioning, taxes, refunds, ad spend, support cost, or lifetime value unless you include those costs in your inputs.
Use the result as a floor, not a command.
A mathematically sustainable floor can still be wrong for the market. Validate the offer, usefulness, alternatives, customer urgency, and expected demand before treating any number as a final price.
